Increasingly, brands are choosing bold packaging designs to stand out from the crowd, increasing sales volume. According to Pantone Color Institute, we gain 80% of our awareness through sight, so bold colors and effects are an excellent way to grab attention. Moreover, these designs are visually appealing. Read on for a look at the latest trends in packaging design for Great Neck Gardens, New York in 2022.
Minimalism
As consumer preferences evolve and packaging becomes more environmentally conscious, manufacturers are moving toward a more minimalist aesthetic. They are choosing to use simpler materials, less labels, and fewer colors. The goal is to focus on the product and not distract consumers with unnecessary details. Examples of minimalist packaging include RXBAR(c), which is a health and beauty product with a sleek design and minimal text. As a result, this packaging style is becoming more popular.
The minimalist packaging trend started gaining momentum in the last two years and is likely to continue to do so through 2022. This style of packaging is easy to produce and print, and it requires a lot of precision when it comes to line, color, texture, and positioning. With minimal design, however, there’s no reason why your business can’t use it.
Typography
In 2022, typography will be at the forefront of design. This is a time when designers are exploring new ideas and experimenting with new typography techniques. Atypical fonts and big lettering will be key elements. The aesthetics of the early 2000s are making a comeback, and people are turning to them for solace.
Using atypical fonts can have emotional and tactile impacts. While serif fonts are appropriate for print, sans serif fonts can convey a sense of luxury and trust. They are a popular choice for packaging. However, they can be less readable than serif fonts.
Another popular trend in 2022 is the use of minimalistic colors. Instead of using multiple colors, a single dominant color will take center stage. This color must be eye-catching and invoke the desired emotion. Red, for instance, speaks of energy and life. Meanwhile, green is a refreshing color and a great choice for a 7-Up drink.
Transparent packaging
Transparent packaging will continue to grow in popularity as more consumers demand honesty and transparency from brands. Today, consumers are bombarded with information and want to know the truth about the products they buy. Transparent packaging is the answer to this problem, as it makes it easy to see what is inside and helps build brand trust.
Transparent packaging will continue to gain ground in the next decade, with more brands adopting a transparent design. The reason for the popularity of this design is the simplicity of it. This type of packaging requires little in the way of customization and is simple to produce and print. In addition, it requires minimal design elements, so perfectionism is key. Color, texture, positioning, and lines must be perfect to convey the message. The trend is expected to remain popular through 2022.
Personalized packaging
In the year 2022, one of the top trends for packaging will be personalized packaging. This technology is gaining popularity for its ability to help consumers identify with brands. It is a powerful tool in building relationships with customers and clients. It also offers the opportunity to modify products for different markets or A/B test different packaging designs.
Bold designs are also on the rise, and will continue to grow in popularity in the coming year. These designs are a great way to make a product stand out and generate increased sales volume. According to the Pantone Color Institute, people receive 80% of their awareness through sight, so the use of strong colors and effects will attract attention.
Flexible packaging
The report provides a comprehensive analysis of the flexible packaging market, focusing on the latest trends and innovations from packaging at company new york ,packaging at solutions new york city, and predicting the market’s future growth. It also examines the factors that will drive or hinder the market’s growth, including the COVID-19 economic recession. The report includes original research and analyses, as well as detailed analyses of industry drivers and challenges. The report also considers the future outlook for the market and its regional outlook.
In the years to come, the importance of customization will continue to grow in the packaging industry. Increasingly, short-run packaging will feature ornamentation and customization, especially for D2C (direct-to-consumer) brands. In this emerging creative economy, products are created and marketed to a small target audience. Increasingly, niche brands require attractive packaging that appeals to the small group they target.